Make an Amazon Product Video Ad From One Photo
Amazon’s ad specs list a Sponsored Brands video at 6 to 45 seconds and 16:9 only, and the video starts without sound. Hero Shot makes a 6 or 8 second 16:9 video from the product photo you already have, in a Studio reveal, Lifestyle or In-hand style. A 6 second video with sound and voiceover off costs 18 credits.
What you choose for an Amazon video ad
Settings for a Sponsored Brands video
- Format
- Pick 16:9. Amazon’s Sponsored Brands video specs list 16:9 only.
- Length
- 6 seconds for 18 credits or 8 seconds for 24. Both sit inside the 6 to 45 seconds Amazon lists for these ads.
- Sound
- Amazon plays these videos without sound until a shopper unmutes, so leave sound and voiceover off unless you want them, and keep those credits.
- Headline
- An optional headline (+1) is added as text on the video, so it still reads with the sound off. Amazon asks for on-screen text in the language of the marketplace where the ad runs.
- Style
- Studio reveal for a clean look at the product, Lifestyle for the item in a setting, In-hand for a person holding it.
This lists the settings, not a real video. Check the video against the product, and the file against Amazon’s current ad specs, before you upload it.
How It Works in 3 Steps
Add your product photo
Upload the product photo from your listing, or paste the product link. If the page cannot be read, upload the photo instead.
Pick 16:9 and a length
Choose 6 or 8 seconds, the 16:9 format and a style, with sound and voiceover off. The price is shown before you start.
Upload it to Amazon
Download the video from your Creations and add it to your campaign in Amazon’s ad console. Check Amazon’s current specs for file type, resolution and size first.
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Frequently Asked Questions
How long can an Amazon Sponsored Brands video be?
Amazon’s ad specs list 6 to 45 seconds, with 20 seconds or less recommended. Inflyu makes 6 or 8 second videos, and both fit. Check Amazon’s current ad specs before you upload.
Can I use it as the video on my product detail page?
Not as the product page video. Amazon lists shoppable videos on the detail page at 1 to 12 minutes, and a 6 or 8 second clip is not made for that slot. This page is for short video ads and for social posts about the product.
Which aspect ratio does Amazon want for these ads?
Amazon’s Sponsored Brands video specs list 16:9 only. Pick the 16:9 format in Inflyu, and make a 9:16 version separately for Reels, TikTok and Shorts.
What does an Amazon video ad cost to make?
A 6 second video costs 18 credits and an 8 second video 24. A headline adds 1, sound 1 and a voiceover 3, so one video costs at most 29 credits. If a step fails, the credits for that step and every step after it are returned.
Will Amazon accept the video?
Inflyu cannot say. Amazon reviews every ad against its own policies and specs, which cover file type, resolution, size and content. Check Amazon’s current ad specs and policies, and the video against your product, before you submit it.
Does Inflyu upload the video to my Amazon account?
No. It makes the video file, and you add it to your campaign in Amazon yourself. Nothing connects to your Amazon account.
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