Understand Your Real Engagement,
Not Vanity Metrics
Follower count lies. Engagement rate tells the truth. AI audits your actual interaction ratios, benchmarks them against your niche, and shows you exactly what's dragging your score down.
Trusted by 10,000+ creators worldwide
Engagement, Decoded
Six dimensions that reveal whether your content actually resonates.
Engagement Rate Score
Your likes + comments + saves divided by followers, benchmarked against accounts your size in your niche.
Top Post Patterns
AI finds what your highest-engagement posts share: format, caption length, hashtag count, post time.
Underperforming Post Signals
Identify which content consistently falls flat and what they have in common so you stop repeating them.
Comment Quality
Not all comments are equal. The AI distinguishes between generic emoji comments and genuine conversations.
Saves & Shares Weight
Saves and shares signal strong content resonance. The audit weights them more heavily than bare like counts.
Niche Benchmarks
Engagement varies wildly by niche. Your score is compared against similar-sized accounts in your specific category.
Engagement Audit in Three Steps
Know your real numbers in under a minute.
Paste Your Handle
Enter any public Instagram or TikTok username. No login required.
AI Calculates Your Score
Inflyu analyzes your engagement ratios, benchmarks them against your niche, and identifies patterns in your top and bottom posts.
Fix What's Hurting Your Score
Get specific recommendations to improve engagement, ranked by estimated impact on your account.
Engagement Audit FAQ
What engagement rate is considered good on Instagram?+
Under 10K followers: 3–6% is strong. 10K–100K: 1.5–3% is healthy. 100K+: 1–1.5% is normal. The audit benchmarks you against your follower tier.
What engagement rate is considered good on TikTok?+
TikTok engagement is measured differently — often as a percentage of views. 3–9% on views is healthy for most niches. The audit adjusts benchmarks by platform.
What's the difference between vanity metrics and real engagement?+
Follower count and raw like counts are vanity metrics. Real engagement is the ratio of interactions to reach — it shows whether your content actually resonates.
Does the audit look at saves and shares?+
For public data available, yes. Saves and shares are stronger engagement signals than likes and are weighted accordingly in the engagement health score.
Can I see which specific posts underperformed?+
The AI identifies patterns across your top and bottom posts and explains what they have in common, rather than listing every post individually.
Will my engagement rate improve after following the plan?+
Creators who act on the recommendations typically see measurable improvement within 4–6 weeks. Re-analyze after 30 days to track the change.
Do I need a subscription?+
No. Inflyu sells one-time credit packs — no monthly plan, no auto-renewal. Credits never expire, so you can buy once and use them whenever you want.