Get 10 Scored Hooks for Any Topic or Product
Type a topic or a product, and add an audience and a platform if you like. The Hook generator writes 10 hooks and scores each one out of 100 with the same hook rubric as Hook and Reel Score. The score is a craft score, not a view forecast.
What a run returns
Layout of a run
- Input
- A topic or a product. An audience and a platform are optional.
- Hooks
- 10 hooks, each scored out of 100.
- Score
- Interrupt, curiosity, emotion, relatability and shareability, each scored out of 20 and added up.
- Next step
- Tap a hook to check it in full for 1 credit, or send it to a hook caption in the Video Editor.
This is the layout of a run, not real hooks. Your hooks are written from your own topic or product.
How It Works in 3 Steps
Type a topic or product
Say what the video is about or what you sell. Add an audience and a platform if you like.
Get the hooks
Pay 1 credit and read 10 hooks, each with its score out of 100.
Use the ones you like
Tap a hook to check it in full, or send it to a hook caption in the Video Editor. Each step shows its price before you confirm.
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Frequently Asked Questions
What does the hook generator do?
You type a topic or a product. It writes 10 hooks, which are the opening lines of a reel, a TikTok or a video ad, and scores each one out of 100.
How is each hook scored?
Each hook is scored out of 20 on five parts: interrupt, curiosity, emotion, relatability and shareability. The five add up to the score out of 100. Hook and Reel Score uses the same hook rubric.
How much does it cost?
A run costs 1 credit and returns 10 scored hooks. If a run fails, the credits are returned. Checking one hook in full costs 1 credit.
Does a high score mean the hook will go viral?
No. The score is a craft score for how the line is written. Whether a post takes off depends on more than its first line, so the score makes no promise about views, followers or sales.
Can I use it for ad hooks?
Yes. Type the product and, if you like, the audience and the platform. The hooks are short opening lines you can say or put on screen at the start of a video ad or a reel.
Is it a TikTok hook generator?
You can name TikTok as the platform with your topic. The hooks are written for short video, so you can also use them on Instagram Reels.
What can I do with a hook I like?
Tap it to check it in full, with findings that quote the line and three rewrites, or send it to a hook caption in the Video Editor to put it on a video.