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Getting Started6 min read

How to Create Your First AI Influencer, Step by Step

A step-by-step tutorial from sign-up to your first AI influencer post: persona, Character ID, images, captions, video and where to share.

Inflyu Team

January 20, 2025 · Updated October 9, 2026

Before you begin

Decide two things: the niche (fashion, fitness, travel, tech, food, or anything with a clear audience) and the one platform you will post to first. You can change both later, but a clear starting point makes every later step faster.

Step 1: Sign up for free

Create your Inflyu account. No credit card is required, and the free plan gives you 20 credits once, at sign-up. Verify your email straight away: accounts with an unverified email cannot spend credits.

If you want to see the quality before signing up, generate a guest preview image at /try.

Step 2: Create the persona

Choose Create Influencer and fill in:

  • Name: something short and memorable.
  • Niche: the topic your posts will stay inside.
  • Personality: casual, professional, inspirational, humorous. This shapes captions and tone.
  • Visual style: upload reference photos or pick a style preset.

Be specific. "Minimalist streetwear, muted colours, golden-hour light" will give you better results than "stylish".

Step 3: Lock the Character ID

Inflyu generates 16 reference photos of your character from its profile photo. Look through them, keep at least 10 that clearly look like the same person, and lock them. From then on, new images use up to four of the locked photos as references.

This is reference-image conditioning, not a trained model. Likeness is strong but not guaranteed, so expect an occasional miss. Read how it works on the Consistent AI Character page.

Step 4: Generate your first content

Choose a content type. Costs are fixed per type:

  • Image: 2 credits.
  • Carousel: 6 credits, a multi-image post for Instagram.
  • Short video: 28 credits for about 8 seconds.
  • Caption: free, with hashtags.

Start with a handful of images in one setting. Pick the ones that look like the same person and discard the rest. For a first video, build a short reel in AI Reel Studio.

Writing prompts that hold up

Describe the subject, the setting, the light and the mood in that order, and keep the persona's fixed traits out of the prompt: the Character ID already carries them. Change one thing at a time between generations, such as the outfit or the location, so you can tell what caused a difference. If a result drifts from your character, regenerate instead of describing the face in more detail.

Keep a short note of prompts that worked. A library of five or six reliable prompts covers most of a week of posts.

Step 5: Review and edit

Open the result in the AI Image Editor to fix a detail, or in the AI Video Editor to trim or restyle a clip. Fixing one detail beats regenerating the whole piece.

Step 6: Label, then send or share

If your persona could pass for a real person, label it. Inflyu adds #aigenerated to captions by default, and the AI disclosure settings give you a bio line. Instagram's profile-level label is explained in the AI-generated profile label guide.

Then post. On a paid plan with a connected account, Inflyu sends each post through Post for Me at its scheduled time (TikTok arrives as drafts). Otherwise each post waits in Ready to post and you share it in two taps. You can always download the files and post them yourself.

If something looks off

  • The face does not match: check that the locked photos clearly show the same person, and regenerate. Remove any locked photo that does not belong.
  • The style changes between posts: reuse the same setting and lighting words every time.
  • You cannot spend credits: verify your email, then try again.
  • A run fails on our side: the credits for it are returned automatically.

What to do next

Make five posts in the same style before you change anything. Then look at which ones you liked best and reuse that prompt wording. For ready-made formats, try AI Trends or AI Effects. When your free credits run out, see pricing for one-time credit packs.

Frequently asked questions

Do I need design or camera skills?
No. You describe the persona and what each post should show, and Inflyu generates the images, videos and captions. A reference photo helps set the look but is not required.
How many credits do I get for free?
20 credits once, at sign-up, with no credit card. An image costs 2 credits, a carousel 6, and a caption on its own costs 1 credit.
What is a Character ID?
A locked set of reference photos of your character. Inflyu generates 16 from the profile photo, you keep at least 10 and lock them, and new images use up to four as references.
Can I post straight from Inflyu?
On a paid plan with a connected account, Inflyu posts through Post for Me (TikTok arrives as drafts). Otherwise each post waits in Ready to post and you share it in two taps, or you download the files and post them yourself.

Ready to Create Your AI Influencer?

Start for free with 20 credits on sign-up. No credit card required.

Get Started Free